Laws of the game: dedicated Dons fans get legal upgrade
03 November, 2021
Esson & Aberdein marks official partner status with season ticket giveaway
An exciting new law firm has been appointed as the Official Legal and Property Partner of Aberdeen Football Club – and is celebrating with a season ticket giveaway for diehard fans.
Supporters of the club will now enjoy a host of benefits through Esson & Aberdein, including getting their season ticket fully paid for if they sell a home with the law firm.
Joni Esson, the Managing Director of Esson & Aberdein, said: “I grew up in Aberdeenshire and have spent more than a decade practicing in the city, so know what this club means to people here. It’s brilliant that we can make sure many of those fans get to enjoy their season ticket on us.
“Aberdeen Football Club has positioned itself at the heart of its community and as more of our distinctive red ‘for sale’ boards appear across the north-east, we want there to be no doubt that we are also totally committed to this area and its people.”
“That is exactly the same as the philosophy at Aberdeen Football Club. This is just the start of a great partnership and together we are planning some exciting and meaningful community initiatives.”
Since launching earlier this year, Esson & Aberdein has expanded rapidly and its official appointment by the Pittodrie club as its Legal and Property Partner is an important milestone. Anyone selling through Esson & Aberdein, will be entitled to a free season ticket for the rest of the 2021/22 season courtesy of the company.
This aligns with Aberdeen Chairman, Dave Cormack’s ambition to grow the Club’s season ticket base to 15,000. The Aberdeen Chairman has previously stated: “My appeal to fans is this: support us and help us increase season tickets and AberDNA membership. In return, we will challenge everything we do to deliver the best possible fan experience.”
The law firm will also offer legal and property services on preferential terms to all Dons fans who have season tickets or are members of the club’s AberDNA scheme, as well as the club’s 300 staff.
Other benefits mean season ticket holders and AberDNA members can secure a simple Will for £250, enjoy a discounted Property Management fee of 7.5% and No Broker Fee mortgage advice.
Joni added: “We wanted to do something meaningful that supports the city’s football team and recognises the loyalty of fans choosing Esson & Aberdein as a strategic partner and supporter of Aberdeen Football Club.”
Sarah McColl, AFC’s Partnership Manager said: “We see a real opportunity here to bring together our supporters and a local company that shares our values and commitment to play an active role in supporting communities across the North-East.
“We have long prioritised finding new and innovative ways to best support our fans and our city; fan experience is not restricted to matchdays, and we are delighted to have a unique and
consumer-centric offer here with our Official Legal and Property Partners, Esson & Aberdein.
“Through this new partnership we are excited to be able to provide some fantastic savings for our supporters whilst supporting a local business.”
Esson & Aberdein was launched in April by Joni and Rob Aberdein, another of the city’s best-known legal names. As well as property and estate agency the firm specialises in family law and will continue to expand its range of services.
It aims to harness technology to improves the service and experience of clients, to make legal services less transactional and far more focused on building valuable, long-term relationships.
Rob Aberdein, who is CEO of the new law firm, added: “Ordinary people need legal services at all of the most important times in their lives – buying or selling a home, setting up a business, planning a Will, or dealing with elderly relatives.
“A good lawyer used to be as important to a family as a good bank manager, a trusted family GP or quality tradesmen whose number you would guard with your life. We want to get back to that.
“Our partnership with Aberdeen FC means we can offer guidance and advice for Dons fans, their families and their businesses when it comes to mortgages, buying and selling a home, divorces, dispute resolution and so much more.”
Esson & Aberdein is part of the Moray Group, which was founded by Mr Aberdein in 2020. It is a stable of professional services firms focused on using technology to deliver better services across property, law and finance.